The Rolex GMT-Master II reference 16710, affectionately known as the "Pepsi" (for its blue and red bezel) or "Coke" (for its red and black bezel), holds a legendary status among watch collectors. Its enduring appeal stems from a potent combination of robust functionality, timeless design, and a rich history interwoven with aviation and exploration. This article delves into the specifics of the 16710 BLRO (blue/red bezel), examining its desirability, pricing, and the key factors that influence its value in the secondary market, using examples like the listed 1997 full-set example and a 2004 model as case studies.
The Allure of the 16710: A Blend of History and Modernity
The GMT-Master II 16710, produced from approximately 1988 to 2007, represents a pivotal chapter in the GMT-Master lineage. Unlike its predecessors, the 16710 introduced a quick-set date function, significantly improving usability. This, coupled with the robust Oyster case and the highly legible dial, made it a practical and highly desirable tool watch. The iconic bi-directional rotating bezel, a hallmark of the GMT-Master line, allows for the tracking of a second time zone, a feature crucial for pilots and international travelers. The 16710's enduring appeal lies in its balanced aesthetic – a perfect blend of functionality and understated elegance. It's a watch that can effortlessly transition from a rugged outdoor adventure to a sophisticated evening event.
The 16710 BLRO: The "Pepsi" – A Collector's Dream
The blue and red bezel, often referred to as the "Pepsi," is arguably the most sought-after variation of the 16710. Its vibrant color scheme evokes a sense of dynamism and adventure, mirroring the spirit of the watch's original purpose. The contrast between the deep blue and fiery red is visually striking, making it instantly recognizable and highly collectible. This particular color combination has seen a resurgence in popularity in recent years, driven by both nostalgia and the inherent desirability of a limited-production, highly sought-after Rolex model.
Case Study 1: 1997 16710 GMT Pepsi Full Set
The listing of a 1997 Rolex GMT-Master II 16710 Pepsi with a full set (box and papers) at $12,950 (excluding shipping) on Chrono24, a reputable online marketplace for luxury watches, highlights the premium commanded by well-preserved, complete examples. The "full set" aspect significantly increases the value, as it provides provenance and authenticity. The year 1997 falls within the production run of the 16710, and its age contributes to its collectibility. The price reflects the current market demand for this particular configuration, demonstrating the significant appreciation of these watches over time. The fact that it's a private seller sale also indicates a potentially competitive market with several interested buyers.
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